Without This One Thing, We Would All Fail

I am currently sat here in a hotel in Vegas and even though I have a huge amount of work I need to be doing I just had to write this blog post and share this with you.

Just under two weeks ago I flew out to San Diego and then on to Vegas shortly after celebrating a successful six figure launch (blog post about that later)

Over the last few days I have got to rub shoulders with some of the top names in my industry, talk to people I have respected for years, spend time in VIP areas in the best places in Vegas and even enjoy the feeling of people coming up to me congratulating me on my product and hearing how it has helped their businesses already.

Its a new feeling having people knowing who I am and sometimes asking for pictures with me when I turn up at a conference, but I cant lie, it does feel cool. Mostly because of the great feedback people have given me about my product.

I have also got to spend alot of time with two very cool fellow marketers and great friends of mine, Matt Wolfe and Joe Fier (and their very cool wives) over the last few weeks. I have to say, its been great fun and being able to brainstorm business ideas together and create content for future projects at the same time is just awesome.

But, whilst all of this great stuff is happening, I cant shake a feeling that actually, none of this is fair.

Let me explain..

As marketers, entreprenuers and business owners, we get to reap the rewards of all of our hard work and efforts in creating products and services that sell. We get our users thanking us, people wanting to contact us and of course, we get the financial rewards too!

But, there is one thing that never gets mentioned.. Read more »

2009 fades out and 2010 arrives with a BANG!

So, as 2009 slips into the past and I look forward to 2010 and beyond, I cant help but think how fast the last couple of months have flown by.

Only 3 short months ago I introduced the idea of my next product, Easy Video Player, for the first time to the readers of this blog.

Since then I have kept myself busy, working hard with my team perfecting the product and getting it ready for launch. (Like silent ninja’s, working day and night in the shadows)

Easy Video Player is a product I wanted to create for all the marketers out there who struggle with video. It is a product I am really proud of, something that I genuinely wanted to create to solve peoples problems and give myself, and others a tool that, in my ideal world, should exist!

Well, I am happy to say that now, it does.

In my eyes, you should never create products to make a profit, to build your name or to gain leads. You should make products to solve problems, help people and if you do that, the rewards will come. This is where SO many people get product creation wrong. Focus on solving problems and people will pay you, try to make something to extract cash from people and they wont.

The most rewarding part of everything that has happened for me so far though is getting the incredible feedback from Easy Video Player test launch users.

We decided, before we went ahead with our full launch, we should run a limited test launch.. Get the product out there, tested and get the feedback of the market. We could then work hard to make sure everything was as close to perfect as possible in time for the full launch.

Well, to say the response to the test launch was overwhelming would be an understatement! We sold hundreds of copies quickly, started getting people contact us and congratulate us daily and received just ONE refund out of all those hundreds of users!

The best bit though was that we had countless people telling us that Easy Video Player is the best product they have got their hands on in 2009 or even that they had ever got their hands on, in online marketing!

This sort of feedback really makes me realize that I have achieved what I set out to achieve with Easy Video Player..

One of the proudest moments for me in 2009 however was all of this leading to me getting to speak to a business role model of mine. Read more »